philipchevron wrote:But the film is not really "about" Facebook, or Napster, or even Zuckerberg, really, but about the apparent social vacuum - I say apparent because I have never personally felt the need to have a social media outlet of my own - does Medusa count? - Mark isolated and filled. In many ways, it is more a critique of Facebook than it is of its inventor: what sort of need has it fulfilled exactly, when its inventor himself is seen repeatedly punching the Refresh key in the forlorn hope that his ex-girlfriend has responded favourably to his be-my-friend Facebook email?
I can't speak to the accuracy (or lack of) about how the people involved interacted. I can speak to the niche that FaceBook identified and isolated though.
FaceBook and its precursors (MySpace, Friendster, Tribe, GeoCities, etc) to various degrees recognized that people who are not tech nerds want to be online. The allure of having an online presence, a place where you can post your photos and say Big Things and connect with friends and family, etc is a strong one. People like myself have the technical ability to stand up a server and create content, but an awful lot of people don't have the background (or time) to do this.
Initially sites like GeoCities attacked this niche by saying "people want to make a home page but they don't know how to make it or where to host it. Let's make publishing tools and host the result." What they lacked was dynamic content, social interaction, multimedia, etc.
In the late 1990s and early 2000s people realized that the niche wanted more than static pages. They wanted interactivity. They wanted a way to connect to their online (and off-line) social circle. Sites like Friendster and Tribe came about to fill this niche, but lacked the ability to really "publish" content. You could create a profile, and you could connect to friends and groups. These sites also suffered from fractioning. Consumers didn't really have a way of bringing together their entire social sphere in one place - if half my friends are on Tribe and half are on Friendster then I have two places I have to obsessively monitor and update things.
MySpace realized that people wanted the ability to customize their "page" quickly and easily, wanted to easily connect to people with a lightweight conversational structure (not threaded, often less than a paragraph), and have the ability to have pictures and music. They slapped together a system very quickly that was, by all accounts, vastly inferior to the competition but they empowered their users to do whatever the hell they wanted. MySpace also realized that the best social system in the world doesn't matter at all if there are no users, and that the best way to get a lot of users is to have a few high profile celebrity users. MySpace actively sought out users like Tila Tequila (an attention starved exhibitionist Internet celebrity) and made tools available for musicians to easily create "communities." MySpace built a core community of users that made other people "I want to be a part of THAT!"
FaceBook came from nearly the same inspiration as MySpace, but had at its core an elitism. When they began they limited enrollment to college students. The message was, essentially, "be elite, don't hang out with the proles on MySpace." As those students graduated and moved into the Real World they maintained their social contacts and structures from college through The Face Book. Eventually FaceBook through their doors open to the wide open Internet and had social webs already built in.
Etc etc. What the niche boils down to is that non-nerds want to be able to share their own life experiences with their friends and family, and have those people share back. FaceBook is the current king of the hill of these kinda of social sites because they have made it extremely easy for people to not have to go to other sites. Games from third parties are easily integrated. The user base is so massive that anyone you care to reconnect with is likely already a FaceBook user. The communication tools being provided increasingly make it unnecessary for users to ever go to other web sites. And at a technical level the amount of demographic information that FB gathers (not just what's in your profile, but "anonymous" data for non-FB users gathered from every site that inserts the "Like This" icon on their own pages AND using the "Like" buttons on those other sites to build more detailed and effective profiles for actual FB users) and can license to advertisers is, if you'll pardon the expression, pure gold. This give FB a massive war chest that they can use to continually create new sticky services.
I look forward to the day that FaceBook dies in a fire.
“I know all those people that were in the film [...] But that’s when they were young and strong and full of life, you know?”