There is a trend in web site construction to embed
things in web pages that somehow track users and produce statistics. These used to be simple hit counters, sometimes they were small images (usually 1x1 pixel transparent GIF images, or sometimes a small smiling face). More recently these have taken the form of JavaScript that gets executed on page load (these very
Medusa pages make use of the Google Hegemony's "Google Analytics" service). So what's new and sexy in the world of panopticon omnipresent user tracking? Facebook! Yay, Facebook!
As you cruise around the Internet these days you will see more and more of those "Like" buttons with a Facebook logo next to ... well ... things. And stuff. And these offend me because are allowing Facebook (a company with a proven track record of not giving a crap about your privacy) to follow your movements around the web.
The "Like" button is gathered via a URL that looks something like this:
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http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.dnalounge.com%2Fbackstage%2Flog%2F2010%2F07%2F22.html&layout=button_count&show_faces=false&action=like&font=arial&colorscheme=dark&width=80&height=20
That URL tells your browser to ask Facebook for an image (the button), and your browser will happily ask Facebook for the image, provide the meta data (in that URL, information about the DNA Lounge in San Francisco), AND send your Facebook cookies back to Facebook. Without your knowledge or permission Facebook now knows that you have an interest in whatever-the-hell web sites you happened to just randomly be clicking around on that include their "Like" buttons. That data gets quietly added to your Facebook data profile (not your page, but the "picture" of "you" that Facebook has and can sell).
One could argue that this isn't much different than what the Google Hegemony does with Analytics, or the half-dozen other services that doe the same thing. That's the point. This is a growing trend, and I don't like it. I don't want a person following every step that I take in the physical world, and I don't want someone doing that in the virtual world either. The profile that defines "me" is mine, and I resent that these companies are blithely and indiscriminately helping themselves to it.
Damn kids. Why are they still on my lawn?
“I know all those people that were in the film [...] But that’s when they were young and strong and full of life, you know?”