DzM wrote:I'm surprised at how quickly this has fallen off the world's radar. After the first few weeks of release the Facebook group appears to be moribund, IRL & Victoria & Siobhan seem to have stopped promoting it, etc. There's no talk of sustaining a chart position, of garnering "celebrity tweets," of a "friendly competition between the singles, with the Haitians winning," etc.
Perhaps this is just showing my lack of experience with how a single is released and promoted, but it seems really odd that a charity single would be considered exhausted and defunct after its first week. Shouldn't there be a constant ongoing effort to get this (and the other charity singles) in front of people? Shouldn't there be a small effort spent to extend the long tail as long as possible? I get the impression that this is not the case. What appears to be done is to push a release out the door with much fanfare and then immediately drop it off a cliff. Is this REALLY how the music and charity industries are run? Am I missing the constant drum-beat of promotion that is happening elsewhere in the world?
As much as I hate to say it, I fear the time between the Haiti Disaster and the release of the single may have just been too long. The Western record buying public does not have a long memory when it comes to disasters in non-English speaking parts of the world. I hope I am wrong
The only play of the song I heard on the radio was on Jarvis Cocker's BBC 6 Music show, and its lack of airplay is surely the reason for its failure. Either way, we got to hear a great cover of a great song, and help the poor people of Haiti in some tiny way, which must mean something.
) all thought it was "cool" that Shane and Friends covered a relatively obscure classic track and did a mighty fine version of it too. But it just passed the general public by. They sent their few pounds to Haiti in countless other ways.
