C'MON
LET'S MAKE EM REGRET PAYING EARLY
That’s My Goal, the debut single of X-Factor winner Shayne Ward has been on sale for less than 15 hours, yet bookmakers betdirect.co.uk, the sports betting division of Littlewoods, have given Shayne fans an early Christmas Present – by paying out on his single reaching number one this Sunday.
Charlie McCann, the PR director of betdirect.co.uk commented: “When the market was formed for this year’s Christmas number one, there was big doubt whether or not the single would be released in time for Christmas, early prices of 10/1 gave a true reflection of the chances of the X Factor gaining the number one position in time for Xmas. Betdirect.co.uk punters, however, followed their hearts and liabilities forced the price as low as 6/4 running up to the final weeks of X-Factor. With Shayne now trading as low as 1/100 for Christmas Success, we have decided to take the losses on the chin and get the money back to our customers in time for Christmas. We will, of course, honour all other bets if rumours about short supply are true and It’s My Goal doesn’t make it.”

